Sachsens Dampfbahnen in Berlin unterwegs – Roll-out für Werbestraßenbahn der DAMPFBAHN-ROUTE Sachsen© Werbeatelier Kabus e.K./Berlin
A new advertising tram for the STEAM RAILWAY ROUTE Saxony was rolled out in Berlin at the beginning of the month. The tram is now in service on the tram network of the Berliner Verkehrsbetriebe (BVG). Until January 2022, the 40-metre tram, wrapped on both sides, will advertise Saxony as a land of steam railways and a travel destination in the German capital, Berlin. Especially at this difficult time for the tourism industry, the project looks ahead with confidence. Domestic holidays in particular will be of great importance for the restart of tourism. The eye-catching tram is intended to inspire Berliners and visitors to the city to visit the many steam railway highlights and varied offers for staying, enjoying and discovering in Saxony. On the window side of the tram, a historic steam locomotive from around 1880 travels with four carriages in a faithful depiction. On the door side, the Saxon narrow-gauge railways are presented, along with other topics from the Dresden Transport Museum to mountain railways. The motifs reflect distinctive offers from the range of the Saxony-wide marketing network, active since 2010, with 180 cooperation partners. The ambitious project was supported by funding under the Free State of Saxony’s tourism funding guidelines.
